Sales and marketing in alignment…

Digital laggards…

“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare.

The opportunity described by Heys has been created against the backdrop of a pandemic — and an associated economic crisis — which has forced businesses across the full spectrum of digital maturity, to double down on digital marketing and sales strategies. To gauge…

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source: https://marketingland.com/what-b2b-marketers-can-look-forward-to-in-2021-283762