What B2B marketers can look forward to in 2021

Sales and marketing in alignment…

Digital laggards…

“For me, this is the best time to be a B2B marketer. It’s not only B2B marketing’s opportunity, but it’s B2B marketing’s responsibility to take back control of the buying cycle.” Forceful words from Nick Heys, CEO of Jabmo, a global ABM platform serving industrial and manufacturing businesses, bio-sciences and healthcare.

The opportunity described by Heys has been created against the backdrop of a pandemic — and an associated economic crisis — which has forced businesses across the full spectrum of digital maturity, to double down on digital marketing and sales strategies. To gauge…

Read the full article below.

source: https://marketingland.com/what-b2b-marketers-can-look-forward-to-in-2021-283762

18 Best Marketing Strategies For 2021

When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come.

Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go back entirely to the way it was before.

1. Optimize for Google’s next update

2. Prepare for the end of third-party cookies

3. Foster first-party relationships

Read The Full List On Wordstream’s Article Here:


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